Telephone research

Our telephone research projects are typically quantitative, although we can also conduct more structure or depth interviews, which are a type of qualitative research.

For telephone market research projects we have a dedicated team of Computer Aided Telephone Interviewing (CATI) trained researchers. This means that the interviewer is left to focus on the interview itself as the routing is already taken care of. Data is entered directly into the system, which reduces some data processing and speeds up the whole project timescale. Telephone research therefore remains a fast, cost effective method of data gathering.

Interviewers access a telephone system which ensures that our Supervisor is able to silently monitor their call as they log on to the CATI system via the internet. This means that we are able to check that they are all working to their maximum ability. Interviewers undergo a full day of training to IQCS standards (Interviewer Quality Control Scheme).

All telephone interviewers are fully conversant with the Market Research Society’s Code of Conduct. Following training there is continuous monitoring and assessment of performance.

> Read our guide to qualitative research

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