The use of online research to understand more about consumer behaviour has grown significantly in recent years in line with increasing access to the internet. When used properly, online research can be a relatively low cost, effective tool that your company can use to gather information about the market, your customers, and potential future business prospects.
Online Research: Surveys & Web Panel Providers
Online surveys can of course be delivered to a range of different devices. It is relatively easy for anyone to use any of the free survey software tools to create their own research. Survey design, question wording, and routing within the questionnaire however are not always so easy to learn, whilst analysis and interpretation may also require some more detailed knowledge. That’s where we can help.
For online market research we manage web surveys in house. Typically this means working with our clients’ own existing email databases or, if appropriate, we also work with specialist web panel providers.
A web panel company can be particularly useful for clients who know the sorts of people that they want to engage with, but don’t actually have any of their contact details. For example, getting feedback to new ideas or concepts from particular demographic groups. Another example might be where clients want responses from a nationally representative sample. A panel company will be able to poll their database of people who have opted in to respond to them to achieve a match to the UK population, by age, gender and region. Just being able to do this quickly and cost effectively is one thing, being able to construct the right sorts of questions to generate valuable and useful insights is quite another, again that is where Latimer Appleby can help.
Further Reading:Identifying customer needs