At Latimer Appleby we know that all our clients have a specific reason to want to conduct market research, they don’t do it just for the sake of it. There are many reasons to use market research however we have identified some of the more common services we provide to our clients or the reason for undertaking research. Again, we use our own 8-stage process to ensure that we deliver the right research for all our clients’ needs. Whilst there may be many other reasons for undertaking a market research project, these give an indication of the range of applications.
Advertising and promotional testing
Both the effective and the efficient use of marketing expenditure has never been more important. This is where market research can play such a critical role. Click here to find out more.
The old maxim that what gets measured, gets done perhaps has one of its best applications in the area of key performance indicators. This is a major application for market research. Click here to find out more.
Brands are central to our concept of what marketing is. Increasingly the real value of a brand goes far beyond its sales revenues. Brands have to be seen within a customer context which is where market research plays its role. Click here to find out more.
Customer buyer behaviour
An understanding of customers and their behaviour is a prerequisite to effective marketing. Market research helps our clients gain a better understanding of what their customers, their prospective customers and their competitors’ customers both think and do. Click here to find out more.
Our research confirms time and time again that the quality of customer service outweighs almost any other issue. For this reason, many organisations build their businesses around the service they deliver, making it their key competitive advantage. Click here to find out more.
Identifying customer needs
Meeting customer needs profitably is one of the very definitions of marketing. The prerequisite to this is of course identifying and understanding exactly what your customers or prospective customers actually want. Click here to find out more.
Values based segmentation
Market segmentation systems are widespread, but many of them fail since they are based around the behaviours of existing customers rather than the whole market. Behavioural market segmentation models are also flawed in that behaviours change rapidly and these systems fail to explain the motivations that drive the behaviours. Click here to find out more.