Useful Guides

A Better Decision: Market Research in the Real World by Paul Latimer - Available on Amazon - Paperback and Kindle now

Market Research Guides

Take advantage of our extensive experience with these useful market research guides. Written by our experts, they will help you to plan your project to get better results.

Focus Groups Briefing

The brief is the cornerstone of all research. It need not be a lengthy piece of work but there should be a written document to ensure that everyone is clear what they are expecting from the work. NB If you do not have a written brief, after talking to you, Latimer Appleby will write one for you, which you can then sign off.

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Qualitative Research Venues

At Latimer Appleby, we are often asked: “Where is the best place to hold focus groups?” or “Where is the best place to hold depth interviews?”. Our responses generally include the following..

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Questionnaire Design

There are, as you can imagine, entire books devoted to the subject of questionnaire design. This guide, based on our experience at Latimer Appleby, provides advice on some of the key issues involved in creating effective quantitative research surveys.

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Recruiting Focus Group Respondents

“How do we determine whom to recruit for our focus groups?” is something we are often asked at Latimer Appleby. The following is some of the advice we provide in response to this important question.

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Qualitative vs Quantitative Research Guide

If you are in doubt as to which approach to use, it is always best to start with the brief or ‘what you are looking to achieve from the research’ first rather than be concerned about how you will obtain the insights you seek.

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Research Sampling Methods

Research sampling is really about how we decide who we are going to talk to; it is an essential ingredient of market research – it is the part which lays down the selection of individuals who will be asked to supply the required information.

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