Market Research in Surrey

A Better Decision: Market Research in the Real World by Paul Latimer - Available on Amazon - Paperback and Kindle now

Here at Latimer Appleby, we appreciate how vital it is for a business to know what the needs and motivations of their consumers are. Whether it be their age, sex, location, or purchase decision-making process, it’s imperative for a business to know this information.

This is where we can help.

Market Research in Surrey

As experts in the field of market research, our team have helped a number of Surrey-based clients get to grips with understanding their customer’s likes, dislikes, needs and motivations. Over the years, we have amassed substantial experience in conducting UK-based market research in Surrey and surrounding areas on behalf of a wide range of industries.


From qualitative research and quantitative research to face-to-face surveys and in-depth interviews, we offer a wide range of services to meet the requirements of each organisation we work with.

We undertake each aspect of our market research on an individual basis, creating a bespoke project around your specific organisation’s objectives. Once we have identified what these are, we then work with your business to achieve the results you’re looking for.

There are a range of methods we use to achieve this. These typically include:


Thanks to our experience and expertise in creating high-quality market research strategies, we provide answers to any question you might have regarding your customer base. Whether you’ve ever wondered how well recognised your business is or what the age profile of your average consumer is, here are some of the questions we have helped identify answers to in the past:

  • Which ages are not currently buying from us?
  • Is my business or brand well recognised?
  • What are my customers’ motivations?
  • What do my customers like and dislike?
  • What changes could my business make to improve the experience for consumers?
  • Who are my current customer base?
  • What would encourage my customers to spend more money, and more frequently?
  • What is the most effective method to communicate with my consumers?


market research in surrey

Combining more than five decades’ worth of experience in marketing, commercial and sales, Paul Latimer and Peter Appleby decided to form Latimer Appleby back in 2012, utilising their extensive expertise of market research to help organisations based in Surrey and beyond.

From universities to hospitals, listed below are just a few of the industries, sectors, and organisations Latimer Appleby have worked with over the years:

  • City Councils.
  • NHS Foundation Trusts.
  • Business Improvement District (BID) Brands.
  • Software Developers.
  • University Student Organisations.
  • Hardware Stores.
  • Languages Schools.
  • Shopping Schemes.


If you would like to discover more about the range of services Latimer Appleby can offer, contact our friendly team today. As market research specialists, our team are well equipped to deal with any potential questions or queries you might have.

To call Paul directly, please contact 07957 653590. Or, to email the team, drop us a message at

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