At Latimer Appleby, we understand that for businesses and organisations to be successful, they need to have a good understanding of the needs and motivations of their customers – and this is where we can help. We specialise in carrying out high-quality bespoke market research, working with clients across Manchester and the surrounding area to help them really get to know their customer base.
We are experts in market research conducted across the UK, and have specific experience working in Greater Manchester and beyond – everywhere from Salford and Wigan to Bolton and Stockport. We work for businesses across a wide variety of industries, in the city centre or in suburbs and smaller towns.
Interested in learning more about what we could do for you? Please don’t hesitate to contact the team at Latimer Appleby today.
Our range of research methods
Every company or organisation that we work with comes with a unique range of needs and wants from their project. That is why we treat every undertaking of market research individually – we will create a bespoke project based around what you are trying to achieve or would like to understand. We will consult with you at every stage of the project.
To achieve the results you are looking for, we use a wide variety of qualitative and quantitative methods including:
- Focus group recruitment and/or moderation
- Depth interviews
- Telephone research
- Online surveys
- Face to face surveys
Ultimately, with our market research, we are attempting to use our research methods, to help you find answers to questions like:
- Who is my current customer base?
- What demographic is not currently buying from me?
- Is my business or brand well recognised?
- What my customers’ motivations?
- What do my customers like and dislike?
- What changes could my business make to improve their experience?
- What would encourage them to spend more money, and more frequently
- What is the best way to communicate with them?
Contact us today
For more information about the wide range of services we provide, please contact Latimer Appleby today. We would happy to answer any questions that you have or plan your next market research project in Manchester:
Why choose Latimer Appleby?
Latimer Appleby formed in 2012 by Paul Latimer and Peter Appleby, who between them had more than 50 years of combined marketing, sales, and commercial experience. Paul has more than 15 years of hands-on experience directly in the market research sector.
We have extensive experience conducting market research for businesses and organisations across the UK. In the past some of the industries, sectors, and organisations we have worked with include:
- City councils
- NHS Foundation Trusts
- Business Improvement District (BID) brands
- Software developers
- University student organisations
- Hardware stores
- Languages schools
- Shopping schemes