Market Research in London

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In order to be successful, businesses and organisations need to have a strong understanding of the needs and motivations of their customers – this is where Latimer Appleby can help you. We are specialists in conducting the highest quality market research in London, completely bespoke to each individual client.

Based in Sussex, we have worked extensively with companies and organisations throughout London and the surrounding area. We are happy to carry out market research in any part of the city you are interested in learning about your customers. We have worked with clients across a diverse range of sectors.

Want to learn about what we could do for your business? Please don’t hesitate to contact our team today.

Our research methods

Every organisation and business that we work with is different, and requires a unique market research project carried out based around what they are attempting to understand or achieve. At Latimer Appleby, we understand this completely – that’s why we take the time to get to know you and understand the insights you are looking for. This allows us to design a bespoke market research project that is entirely based on you.

To ascertain the information you are looking for, we conduct our research utilising a number of different methods. These include:


Through our research we aim to help you understand your customers and the perception of your business as best possible. We can help you find the answers to questions such as:

  • Who are my customers?
  • Who is not currently buying from me?
  • How well recognised is my brand or business?
  • What are my customers motivations and needs?
  • What do my customers like?
  • What do my customers dislike?
  • What changes to my company would improve their experience?
  • What would encourage them to spend more money with me?
  • What would encourage them to buy more frequently from me?
  • What is the best way to communicate with them?

Contact us today

If you would like to learn more about our services, we would be happy to provide our advice and knowledge. To discuss how we can help you better understand your customers, please get in contact with us today:

Call Paul Latimer on 07957 653590 or email:

Why choose Latimer Appleby?

Latimer Appleby was formed in 2012 by Paul Latimer and Peter Appleby – together they had an excess of 50 years combined years of sales, marketing, and commercial experience. Paul has over 15 years of hands-on experience conducting market research.

We have conducted market research projects across the London and throughout the whole of the UK. We have worked with a wide range of businesses and organisations including:

  • City councils
  • NHS Foundation Trusts
  • Business Improvement District (BID) brands
  • Software developers
  • University student organisations
  • Hardware stores
  • Languages schools
  • Shopping schemes


What our clients say

Get in touch

Please use the form below to get in touch with us, we promise to respond to you as soon as we can, however you can also email us or call us direct if you would prefer. Our aim is to be personal, flexible and dependable.

    Or call on 01273 648335

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