Market Research in Kent

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Here at Latimer Appleby, we understand how imperative it is for businesses to understand the needs and motivations of their customers – and this is where our team can offer significant expertise. We provide local market research in Kent, and nationwide. Having worked worked with a number of clients throughout Kent to help them get to grips with their customers. Latimer Appleby are experts in UK-based market research, and have specific experience working across the South of England on behalf of a wide range of industries.


Whether it be qualitative research, quantitative research, or a series of in-depth interviews, each organisation we work with has a variety of requirements. This is why we undertake each aspect of our market research on an individual basis. By creating a bespoke project around your business’ key objectives, we consult and work alongside you to help you achieve the results you’re after.

To do this, we use a variety of methods. These include:


Using our bespoke market research strategies, we can help you find answers to questions surrounding who your current customer base are, how well recognised your business is, and a huge range of other topics. Here are a few of the most common questions we identify solutions to on behalf of businesses:

  • Which ages are not currently buying from us?
  • Is my business or brand well recognised?
  • What are my customers’ motivations?
  • What do my customers like and dislike?
  • What changes could my business make to improve the experience for consumers?
  • Who are my current customer base?
  • What would encourage my customers to spend more money, and more frequently?
  • What is the most effective method to communicate with my consumers?


Back in 2012, Paul Latimer and Peter Appleby decided to combine their more than fifty years’ experience in marketing, commercial and sales to form Latimer Appleby. With Paul having over 15 years of hands-on experience directly in the market research sector himself, we have extensive experience conducting market research on behalf of organisations throughout the UK.

Here are some of the industries, sectors, and organisations the team have worked with:

  • City Councils.
  • NHS Foundation Trusts.
  • Business Improvement District (BID) Brands.
  • Software Developers.
  • University Student Organisations.
  • Hardware Stores.
  • Languages Schools.
  • Shopping Schemes.


To find out more about the services we can offer, please do not hesitate to contact our team at Latimer Appleby today. As experts in market research, our team would be more than happy to answer any questions you might have regarding your business’ next project.

Call Paul Latimer today on 07957 653590 or email our team at

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