Market Research in Birmingham

A Better Decision: Market Research in the Real World by Paul Latimer - Available on Amazon - Paperback and Kindle now

Businesses and organisations can only be successful if they understand the wants, needs, and motivations of their customers – this is where Latimer Appleby can help. We have years of experience carrying out high-quality bespoke market research projects, helping clients throughout Birmingham and the West Midlands get to truly understand their customers.

Through our years in market research, we have worked by clients throughout the UK, from large cities to small towns. We can carry out market research for you no matter where you are in Birmingham or the surrounding area, from the city centre through to Sutton Coldfield, or out in Wolverhampton and Coventry.

If you would like to learn more about what Latimer Appleby could do for your business, please contact us team today.

In-depth research methods

No two businesses are the same, and likewise, every single market research project we carry out is different. We understand that it’s important to understand the needs and desires of the business and what you are trying to achieve or understand. This is why we take the time to talk through the project individually, offering an insight and understanding you are interested in.

We have experience conducting our qualitative and quantitative research using a wide range of methods including:


Using our research methods, we can help you find the answers to questions such as:

  • Who are my customers?
  • Who is not currently buying from me?
  • Is my business or brand recognisable?
  • What are the motivations of my customers?
  • What do my customers like? And what do they dislike?
  • What changes could I make to improve their experience?
  • What would encourage them to spend more money?
  • What would encourage them to buy more frequently?
  • What is the best way to communicate with them?

Contact us today

If you would like more information about the services that we provide in Birmingham, or if you want to discuss how we can help you understand your customers better, please get in contact with us today:

Call Paul Latimer on 07957 653590 or email:

Why choose Latimer Appleby?

We were formed in 2012 by Paul Latimer and Peter Appleby, who between them had more than 50 years of combined marketing, sales, and commercial experience. Paul has more than 15 years of hands-on experience directly in the market research sector.

At Latimer Appleby, we conduct market research across the whole of the UK. We have worked with a wide range of businesses and organisations including:

  • City councils
  • NHS Foundation Trusts
  • Business Improvement District (BID) brands
  • Software developers
  • University student organisations
  • Hardware stores
  • Languages schools
  • Shopping schemes

What our clients say

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    Or call on 01273 648335

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