Princes Mead

A Better Decision: Market Research in the Real World by Paul Latimer - Available on Amazon - Paperback and Kindle now

Located in central Farnborough in Hampshire, Princes Mead is a modern, covered shopping centre. With major refurbishment taking place close by in the town, in 2013 Latimer Appleby was appointed to undertake customer research to measure centre performance, quantify shopper satisfaction and establish the profile of current users of Princes Mead.

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