Blog

Under promise, over deliver

We’re all familiar with the phrase: under promise, over deliver. But how many of us are able to effectively put it into practice? If someone says they’ll “come back to you by the end of the week”, you’ll be lucky to hear from them before the end of the following week. Unfortunately nowadays we expect […]

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Loyalty schemes back on the agenda?

By now most of us will be familiar with the various store loyalty schemes. I’m thinking here about the likes of Tesco Clubcard, Marks and Spencer’s Sparks and Nectar, to mention just three of the biggies. Some of us may even be active users of such schemes. Loyalty schemes are of course quite an old […]

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Productivity and the internet

Today many of us seem to have integrated our lives with the internet. And for many it’s about providing greater productivity. Whether it’s using email, Googling things, finding a mate or just checking sports results we can’t seem to be without it. Many hobbies and interests now also utilise the incredible power of the web […]

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The value in feedback

It seems that many of the calls to my home phone number these days, and even to my mobile are either: a) PPI claims (top tip: I have no policies), OR b) Accident claims (top tip: I have not been involved in a road traffic accident that I have not claimed for), OR c) “Microsoft” […]

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The productivity problem?

A few years ago someone I know was working in a business that was looking to better understand social media. The company in question brought in a young, tech-savvy social media guru. He explained his philosophy and suggested that the company really immerse itself into social media. All employees should be spending an hour or […]

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