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After graduating, from the University of Birmingham, Paul completed a postgraduate marketing diploma at Kingston Business School. Paul’s marketing career began in magazine publishing before moving into toys and games with Hasbro, where he held brand management roles in the UK and the US. In the late 1980s he moved into the vitamins and health supplements sector with Booker Nutritional Products (later becoming Ferrosan) where he rose to Marketing Manager. He then moved into telecoms joining General Cable (now part of Virgin Media) in the mid-1990s, first as Residential Marketing Director for its southern franchise, before being promoted to Group Marketing Controller. Paul later moved over to business-to-business telecoms, where he was European Marketing Director for a leading global teleconferencing service provider.
Paul’s experience in market research consultancy began with values-based Synergy Consulting (now Cultural Dynamics Strategy & Marketing). In 2004 Paul joined Business Blueprints first as Head of Marketing and Research where he managed primary research projects for numerous UK-based blue chip clients, and later became Director of Research. In 2012 he joined former General Cable colleague and business professional Peter Appleby, to create Latimer Appleby.
Paul is a Fellow of the Chartered Institute of Marketing (FCIM) and a Certified Member of the Market Research Society (CMRS).
Following a degree from Leeds University, Peter started his Sales & Marketing career with Express Newspapers. In the mid 1980s he joined Marconi Communications, and was later recruited as Head of Corporate Sales with the UK division of MTEL and was subsequently promoted to Sales & Marketing Director. Peter then moved to the UK’s leading provider of portable financial information, FPL, as Managing Director, and played a key part in the sale of the business to Reuters in 1994.
Peter subsequently became Business Development Director at General Cable (now part of Virgin Media), and helped take the business from start up to full listing and a £800M market capitalisation.
In 1999, Peter moved into career consulting, executive coaching and business mentoring, and in 2003 he set up Appleby Associates to develop his own methodology and client engagement model.
In 2012, he teamed up with his former General Cable colleague and market research expert, Paul Latimer, to create Latimer Appleby.
Due to ill health Peter had to retire from Latimer Appleby in the latter part of 2014.