Who we are

A Better Decision: Market Research in the Real World by Paul Latimer - Available on Amazon - Paperback and Kindle now

At Latimer Appleby we offer market research expertise hardened in the business world. We understand, from first-hand experience, the pressures and opportunities faced by clients and that is why you will always be our first priority.

The consultancy is led by Paul Latimer who has over 30 years of marketing and market research experience working for both client companies and consultancies.

Paul’s career bio

Paul Latimer

After graduating, from the University of Birmingham, Paul completed a postgraduate marketing diploma at Kingston Business School.

His marketing career began in business magazine publishing before moving into toys and games with Hasbro, where he held brand management roles in the UK and the US.

In the late 1980s he gained further brand management experience in the vitamins and health supplements sector with Booker Nutritional Products (later becoming Ferrosan). Whilst there he progressed to the position of marketing manager.

His career next took him into telecoms, joining General Cable (now part of Virgin Media) in the mid-1990s. First as residential marketing director for its then southern franchise, before being promoted to group marketing controller. He later moved over to business-to-business telecoms, where he was European marketing director for a leading global teleconferencing service provider.

Paul’s experience in market research consulting began with values-based Synergy Consulting (now Cultural Dynamics Strategy & Marketing). In 2004 he joined Business Blueprints, a specialist retail and leisure research consultancy as head of marketing and research, where he managed primary research projects for numerous UK-based blue chip clients. He later became director of research.

Paul is a Fellow of the Chartered Institute of Marketing (CIM), and a Certified Member of the Market Research Society (MRS) and holds diplomas from the CIM, MRS, as well as the Institute of Direct Marketing (IDM).

Latimer Appleby was founded in 2012 by Paul Latimer and Peter Appleby. Peter left the business due to ill health in 2014 and sadly passed away in early 2015.

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